Management Essay Example | Topics and Well Written Essays - 2000 words - 26

Management - Essay Example Bothma (2010) opined that customers are requiring in-depth information on different service segments, price tags and availability of the booking policies. Customers will be able to select proper service as per their need and requirements which will increase rate of satisfaction of the customers. E-commerce is most emerging technology trend which helps hospitality firms in sharing information; create provisions for online segment and collecting feedback. Hotels are able to check the rate of occupancy of their room and other service segments. In the current study, two peer reviewed journals Beldona, Morrison and O’Leary (2008) and Jeong, Oh and Gregoire (2011) and second and third chapters in the book Fuchs, Ricci and Cantoni (2012) are used to outline impacts of the social media and electronic commerce portals. These sources will be helping the researcher in obtaining the insight on the impacts of E-commerce on the customer satisfaction and loyalty of the UK based hospitality segment. Fuchs, Ricci and Cantoni (2012) in their study have used various research strategies. The key information and statistics are collected to emphasise that E-commerce policies are helping the UK hotel industry client satisfaction and devotion. Moreover, the research aimed to outline impacts of the E-commerce policies on the consumer behaviours (Fuchs, Ricci and Cantoni, 2012). In the research, different philosophy, approaches, design, data collection sources and data techniques are used to obtain most relevant facts on impacts of the E-commerce strategy in increasing the rate satisfaction of the hospitality customers like tourists and business travellers. UK based hospitality is selected by Fuchs, Ricci and Cantoni (2012) to cite the statistics regarding the change in the customer arrivals due to the E-commerce policy. While conducting the research Fuchs, Ricci and Cantoni (2012) observed that there are three types