Le Corbusier

â€Å"The house is a machine for living in. †-Le Corbusier House 14 at Weissenhof: http://mpdrolet. tumblr. com/pos/34901891099/weissenhof-estate-le-corbusier-peter-gossel. As with many other architects of his time, Le Corbusier was fascinated with the Industrial Age. The Industrial Age brought a multitude of new materials for architects to work with, as well as new processes to utilize these revolutionary materials. Le Corbusier sought to coalesce these new ideas into his 5 points towards a new architecture. The five essential points set out above represent a fundamentally new aesthetic. Nothing is left to us of the architecture of past epochs†¦Ã¢â‚¬  (Conrads, 1970, p. 100) By combining the newly readily available materials of steel and concrete with the process of mass production Le Corbusier invents a house that embodies a machine. No longer is the house simply a decorative container to live in. The house that utilizes Le Corbusier’s 5 points actively works to improve the lives of its inhabitants just as any successful machine of the Industrial Age.As seen in House 14, all attention is focused on satisfying the 5 points and consequentially superfluous ornament is disregarded. Rather the building as a whole could be described a monument to the Industrial age. The clean-cut corners and lines evoke a sense of the ordered factory and sharp contrasts remind viewers of the positive and negative results of Industrialism. â€Å"Industry, overwhelming us like a flood which rolls on towards its destined ends, has furnished us with new tools adapted to this new epoch, animated by the new spirit. (Conrads, 1970, p. 61) Corbusier’s idea of the â€Å"new spirit† is evident in his 5 points. The new â€Å"machine† house improves people’s lives by helping them adapt to and live in the boisterous times of the Industrial Age. The roof of the house is covered in a roof garden to give its inhabitants a place to relax from the inc essant clamor of the new age. The house is set off the ground on pilotes to separate the inhabitant from the dirty byproducts of Industrialism.This sense of cleanliness is also emphasized in the whitewashed walls giving a sense of purity and sanitation. â€Å"Economic law inevitably governs our acts and our thoughts. † (Conrads, 1970, p. 61) As with any mass produced machine, cost is an issue. Corbusier had to settle for using the relatively cheap materials of stucco over brick to allow his house to be mass-produced. Le Corbusier revolutionized the house into an efficient machine with his 5 points. â€Å"Economic law inevitably governs our acts and our thoughts. † (Conrads, 1970, p. 61)

Let the Freewriting Flow Essay

Peter Elbow, author of the article â€Å"Freewriting† argues that using the technique freewriting is very beneficial for writers. Freewriting is nonstop writing without correcting or checking what you’ve already written. Elbow says writers should use this exercise at least three times a week to improve their writing skills. I strongly agree with his assessment from personal use of this technique. While writing my first freewrite I realized I was less stressed, I felt like the paper displayed my character more, and I was able to share all of my ideas without losing them. We are so caught up in trying to sound educated and proper in our writings it sometimes can take away from the actual piece. Writing while under stress often turns out in a disaster, usually why my pieces of writing aren’t always the best. Just like Elbow has said the reason people get so stressed while writing is because of how we are taught throughout school â€Å"schooling makes us obsessed wi th the â€Å"mistakes† we make in writing. Many people constantly think about spelling and grammar as they try to write. I am always thinking about the awkwardness, wordiness, and general mushiness of my natural verbal product as I try to write down words† (Elbow). This is completely true, the way we are taught in school adds a great deal of stress to the writer. At the beginning of every paper I’ve ever written for school I’ve always had stress because writing was never my strong suit to begin with and the requirements made it that much harder for me to develop a paper. Giving people such high standards for writing, yet telling them to make it their own is quite difficult for the writer because they are more worried about the structure rather than the actual content of the piece. People are also under stress while writing a paper because of who could be reading their piece, audience has a major impact on how a writer constructs their paper. With freewriting though you only have to worry about yourself reading over the paper so your ideas will flow easier onto the page because you a ren’t watching what your write in fear of offending someone. You are able to fully be yourself  throughout the piece. It’s difficult to incorporate character into your writing when you have to follow so many guidelines and worry about so many different things. Elbow states in his writing that you have a voice which is the main source of power in your writing, and unfortunately that â€Å"voice is damped out by all the interruptions, changes, and hesitations between the consciousness and the page† (Elbow). If we all had the same voice and then no ones writing would really be all that special. Freewriting helps the writer to find that voice because they are writing their exact ideas without anything interrupting them. Once they are done with the freewrite they are able to go back and fix it up a little but it will still be their voice and how they felt in the first place. Elbow makes a good point at the end of his piece saying that you only have one voice and you can’t give up on that voice no matter how much you may dislike it because without it you will never be heard, and your writing will never be your own. To me making the piece your own and to actually enjoy writing it is what writing should be about. Not the grammar mist akes, or how well it all flows. It should be about your thoughts and how you feel they should be expressed into a piece of writing. If writing is considered such a personal thing then we shouldn’t be so critiqued on every little thing throughout it. It’s happened more times than not when a writer loses an idea because they were too busy checking back on a previous one and trying to make it better. Using Elbow’s freewriting technique will ensure you to never lose an idea because as soon as it pops into your head you are able to write it down, even if it doesn’t exactly belong right there. Elbow also says that his technique stops the writer from editing their piece while writing allowing the ideas to flow more easily. I know from personal experience I lose ideas constantly because I’m worried about the previous paragraph, and if it was really good enough. When I wrote my freewrite I did not lose any ideas, I was able to get exactly what I wanted to say into that piece of writing and in the end if I wanted to I was able to go back and expand on them. Peter Elbow, author of the arti cle â€Å"Freewriting† has helped me be able to form a more well developed piece of writing through his technique, freewriting. This exercise has helped me stay calmer while I write my paper and helps me to not worry about what I’m writing the entire time. I benefit from Elbow’s technique this because once all of my ideas are out on paper I am able to go back and  form them into well-developed paragraphs just like I am required to do. The requirements from professors, bosses or whoever the audience may be will prevent someone from writing the best they can and making a piece their own because they are too worried about what the audience will think of it or if it’s good enough for their standards. For anyone who has trouble with forming ideas, or gets too caught up in the editing part of the paper while still writing should try out Elbow’s exercise freewriting and they may be surprised at how well it works and how much it may help them. I know I sure was shocked at how much it helped me especially after being a little uneasy about it at first I was pleasantly surprised. The freewriting exercise is what helped me develop this paper. I sat down for about an hour and was able to get all of my ideas down with no worries about grammar errors, or my audience, all I focused on was my ideas and what I thought was best to say in this paper. After I had finished it I went back and turned the freewrite into this piece. Since it worked so well for me I will now use freewriting before I start any of my papers in the future. Citation: Elbow, Peter. â€Å"Freewriting.† Freewriting. Center for Learning, Teaching, Communication, and Research, n.d. Web. 28 Sept. 2014. .

Rural Community Health Service Provisions Health And Social Care Essay

Chronic diseases can be a fatal, yet, returns on gradual procedures toward morbidity and mortality that include cardiovascular diseases, both types of diabetic conditions, and hapless respiratory position. These conditions are mostly related to the life style that persons lead, with their consumptive wonts of dietetic nutrients, baccy and intoxicant ingestion, as accompanied by physical activity modus operandis ( Halpin, Varela & A ; Martin-Moreno, n.d. ) . In a survey on the incidence of cardiovascular conditions in some developed states of North America and Europe, it had revealed that hypertensive episodes in older age groups had been more controlled in the former bunch, with Canada included, compared to the higher survey results in the latter, 8 % and 23 % severally ( Wolf-Maiser, et al. , 2003 ) . The better direction strategy in the North American opposite numbers could hold demonstrated better wellness attention systems, yet, reverse could still be observed in such locations. At this point, the chronicity of diseased instances prevalent in older age groups seemed to further expose them to vulnerable state of affairss, topped with the devolving physiological maps associated with progressing phase of chronological adulthood. As such, higher incidence of cardiovascular diseases with older age brackets appeared to present a serious community issue that requires close examination and inclusion of wellness reforms to holistically back up their present position. In peculiar, the distribution of wellness attention services in Canada ‘s rural communities had been identified as one of the important countries that seemed to be neglected in the bureaucratic procedure in wellness reforms. Unlike any definition on rural construction, Slack, Bourne & A ; Gertler ( 2003 ) admitted that the state do non hold clear differentiation of what rural community is, depicting non-urban zones as rural in construction. Compared to the wellness services provided in the urban countries of Canada, the farness of several of its rural units had been fraught with several defects in wellness services, with inclusions in primary wellness unavailability, lower wellness forces figures, and hapless attention installations, as geographic distance and lifestyle position are said to be deteriorating in these countries ( Ryan-Nicholls, 2003 ) . As such, the job of cardiovascular diseases with older age groups had been compounded with the want of quality wellness services that should hold been more both timely and well-supported by involved wellness sectors As portion of the job associated with wellness attention in rural communities, wellness forces and societal public assistance officers have the primary duty to look at the general and wellness public assistance of the citizens in the community, particularly the defenseless groups of both immature and old age bunchs, yet treatments above revealed the lower keeping rates of wellness staff in rural units. The job with this is non the low work force in wellness workers, but instead, there appeared to be an unequal distribution of labour force between rural and urban locations ( Ryan-Nicholls, 2003 ) . Acknowledging the root of wellness attention forces deficits, such reverse seemed to add to the lifting job of ageing population in Canadian communities. At big, Arah, Klazinga, Delnoij, Asbroek, and Custers ( 2003, p. 384 ) emphasized that despite the wellness attention duties centered on wellness forces, reform in primary attention will still come from parts in other related sectors, such as the networking commissions in â€Å" national, regional and local degrees. † With the prevailing tendency of wellness publicity in Canada ‘s wellness system, the function of the bureaucratic authorities in support service plans for the ageing population had been established ; yet, subsequent studies demonstrated oversights in following through the undertaking plans towards the execution and existent direction stage. Hence, such projected wellness publicity efforts appeared fall more in ineffectual efforts-federal engagement had been well limited in local community enterprises ( Boyce, 2002 ) . The wellness attention issue in rural communities, affecting ageing populations with cardiovascular conditions, so, would necessitate the conjunct attempts of the local wellness forces, every bit good as the national wellness commissions responsible for resource support and allotment of just and quality services to remote rural countries in Canada.Literature ReviewCanada is a state with well-managed resources, and as its population grows, so will the demands of the people become higher. As emphasized by Clark and Leipert ( 2007 ) , the incidence of widening figures in the older age groups, runing from 65 old ages old above, had caused ruffling effects in its aftermath. On one manus, their worsening wellness that had been combined with cardiovascular conditions indicates that they need more clinical aid more. On the other, their age prevents them from happening employment as their physiological and mental wellness are said to by and large worsen with the rise of figures in their age. Such observations had been relevantly reflected in several surveies conducted in European states. Peoples nearing center to old age exhibited higher medical outgos compared to those in really old age ( 85 old ages old and above ) ( Rechel, Doyle, Grundy and Mckee, 2009 ) . At which point, ingestion of medical intervention may accountably lift when old persons believe that the y have better opportunity of widening their lives beyond 65 old ages old, bring forthing more government-assisted wellness services in the long tally. Their medical attention non merely consists of availing the services of clinical installations and wellness suppliers, but besides the medicine supplies and place attention care particular in their status, like in persons with cardiovascular conditions. More common than non, there is hapless attachment to order medicines as the costs can non afforded by persons with lower income ( Mojtabai & A ; Olfson, 2003 ) . In the instance of old population who are retired, there is no generated income at all, merely the retirement pensions for some. There are personal jobs that these groups had to face, and these are reflected on the quality of wellness they sustain. Historically, rural communities had long since experienced the job of reverses associated with delayed wellness commissariats from the cardinal authorities well funding the national wellness plans. In every bit early as the twelvemonth 1969, those in political power have already recognized the deficiency of wellness attention staff willing plenty to shack in distant countries, for the interest of executing their pledged undertaking, to function the people in equal chances. Yet, it seemed that by the passing of the decennaries, such job had non lessened with clip, this, alternatively, became a grim instance of reduced attention practicians in such locations, where at that place used to be a solo wellness supplier in every communities, now, they have become more scarce in several 1s ( Pong & A ; Russell, 2003 ) . In line with this, the laterality in big medical establishments had shifted towards community wellness Centres and smaller attention clinics in the late sixties ( Groene & A ; Garcia-Barbero, 2001 ) . At this point, it must be recognized that no affair how updated the installations are and how willing the community citizens undertaking in collaborating for better wellness allowances, they all will be in vain when there are no wellness attention staff to ease such resources in the field. In such scenario, it appeared that oversights in support from higher authorities sectors had led to decomposition of wellness attention structures in the said countries. In the traditional design followed by Canada ‘s wellness sector section during the late fifties, no specific policies had been constructed in every bit administering wellness forces on the different countries in the state. Such deficiency of systematic attack had been dramatically revised in 1966, where practising medical forces have more autonomy in puting private pattern for definite fees, restricting wellness services that are low-cost in the state. Acknowledging a figure of disagreements with su ch clinical freedom, federal authorities placed more stiff parametric quantities to protect consumer rights, punctually supplying for services that are out of privately-insured medical strategies, such as â€Å" place attention, nursing places, outpatient pharmaceuticals † ( Tuohy, 2002 ) . As observed in such authorities reforms in wellness, precedences had been more on administering more wellness services to more people, ignoring the equal chances for communities to obtain wellness forces to help in their wellness issues. Aid in rural locations, particularly the fiscal 1s, is transferred from the Provincial divisions through established transportation undertakings. The ideal system postulate that the divider of authorities ‘s countries of duties into sub-divisions denote faster distribution and use of much demand commissariats and services, as the local scenes are given adequate entree to resources to ordain on issues that needs prompt actions ( Slack, Bourne & A ; Gertler, 2003 ) . However, such scheme had presented several oversights, as it had non been plenty in turn toing the cut downing figure of wellness forces in rural communities, certifying that fiscal resources are non the lone country that require examination in turn toing wellness unfairness of old population-federal committedness for effectual primary attention reform should be strengthened. As authorities support is mostly required to advance communities that are well-sustained in back uping the demands of its local citizens, their function in the procedure of accomplishing such nonsubjective is critical. Retrospective surveies revealed the deficiency of consolidation between the divisions, federal and provincial systems, in authorities opinion and duties, as struggle on sum of financess transferred from federal to provincial offices had non been settle in the past decennaries. Revisions in the support transportation had taken topographic point during the 1995 budgetary cuts, allowing out several protests at the lower degree of the authorities offices in provincial subdivisions. Where some countries had still remained the precedence, such as wellness publicity schemes, and wellness installations, wellness policies back uping community wellness development through better supply of wellness attention staff remained written in commission studies, but ne'er to the full realized ( Tuohy, 2002 ) . With such complecting constructs on ageing population, cardiovascular conditions, and attendant habitation in distant rural countries, the class of progressing developmental age is more at hazard than any other age groups in the same state of affairs. The capacity of the topics in the survey to flexibly get by seemed to travel reciprocally with age. As such, this reappraisal of valid surveies had shown that small attending had been given to strip older persons. Relative with this, spreads on how to turn to the wellness conditions normally bing in persons, every bit good as reconstituting the primary attention construction, must be analyzed and given prompt and efficient attending, as their go oning tendencies may take to more unfairness that takes advantage of the clustered exposure of seniors shacking in distant rural communities.DiscussionThe primary issue of the paper centres on the combination of old age with chronic cardiovascular status and the deficiency of system support in r ural communities, which increases the hazard for lower wellness attention commissariats and services. Noting such incidents, a figure of priority solutions can be recommended to ease the wellness unfairness imparted to this group. The events taking to this may be summarily explained through the sensed barriers to hapless primary wellness attention bringing: ( 1 ) work force scarceness, ( 2 ) sustainable Economic barriers, ( 3 ) geographical unavailability, ( 4 ) cognition shortages ( Hutchinson, Hawes & A ; Williams, 2010 ) . As such, these may necessitate a comprehensive model of schemes which jointly reconcile each issue towards more effectual wellness attention construction. The efficient attacks in guaranting that older population have the critical wellness plans they need are to prosecute in the run towards â€Å" wellness publicity and disease bar † ( Burns, 2006 ) . The precedences of such constructs had been clearly delineated in the Ottawa Charter, particularly in the former context. This international end chiefly calls for the shared committedness of meeting stakeholders and involved parties in guaranting an efficient model that pursues wellness, above all. Particularly, the said committee had listed the entities involved in such an embracing wellness committedness, including â€Å" persons, community groups, wellness professionalsaˆÂ ¦institutions and authorities, † appealing that they abide with each of their duties in prolonging excellent for all, particularly the vulnerable ripening groups ( Lopez-Acuna, Pittman, Gomez, de Souza, & A ; Fernandez, 2000 ) . Medical schemes are non the primary focal point of the said end ; alte rnatively, it goes manner beyond the healing side to advance a wellness organisation that holistically meets the demands of possible clients in communities-physically, cognitively, psychologically, and spiritually. With the changing demands of ageing population with chronic conditions, a multi-dimensional declaration of perceived jobs may be required in this scenario. In a conceptual model observed in Figure 1 ( delight see Appendix A ) , it well review the general barriers to wellness development of rural community as a whole and ageing populations with chronic disease in peculiar. Schemes to hapless wellness conditions of ageing population in rural communities must non merely turn to their individualised conditions, as considerations on other societal and environmental factors environing these groups must besides be given sufficient attending. More significantly, the roots of the job must be addressed judiciously in order to continue in executing efficient wellness attention publicity and disease intercessions for the targeted group, the aged citizens. As identified earlier, there are five extenuating barriers to the hapless conditions of rural wellness units, and the people shacking in such countries. Earlier subdivisions in the paper had comprehensively reviewed the struggles between two divided subdivisions of the authorities, the federal and provincial authorities offices. As such, their budgetary differences seemed to halter the flow of resource support towards relevant wellness plans, likely decelerating the operations of receiver sectors that require attending, such as wellness attention constructions and issues. Through amalgamate and collaborative attempts by both authorities divisions, the flow of resources that will fund executable plans can be initiated and procedurally executed. In Action Plan instigated by the Canadian authorities in 1998, wellness promoting attacks, wellness communicating links, installations and wellness constructions had been given adequate precedence, while wellness work force and pharmacological supports had been left behind ( Tuohy, 2002 ) . In the proposed plan, all subdivisions needed in communities, particularly the rural countries, will be decently meted. . Workforce scarceness. Nursing forces deficits, particularly physicians and nurses, seemed to prefer big infirmary establishments in urban countries, instead than remain and function in tranquil and friendly vicinities in rural communities. As such, a figure of attacks can be recommended in pulling the involvement of wellness forces into rural locations. For one, the influence of pecuniary compensations can be one country to fulfill in professional workers. For another, satisfaction besides comes with the efficaciousness of wellness forces in their work environments. With updated and well-supplied wellness equipments and supplies, wellness professional can carry through their pledged responsibilities without negative feelings as they can execute significant undertakings for the community and its citizens, while maintaining their households near in supportive plans that finance several constituents of wellness staffs ‘ household members with them ( Pong & A ; Russel, 2003 ) . Wit h more wellness forces flocking rural communities, better wellness attention proviso can be rendered, and wellness instruction can be offered to seniors enduring from chronic conditions. Sustainable economic barriers. Government funding can non last in prolonging community development and its growing. At the initial stage, provincial sector of the authorities can supply for resources in get downing up community undertakings that may heighten the flow of economic gross towards rural communities. The chief economic issue in rural communities is that these units offer businesss that are non diversified in character, where professionals tend to look for occupations elsewhere as they lack the necessary comfortss to hike micro-business that could hold provided occupations for more local people. With this being the instance, authorising the citizens to move can be disputing. Like most enterprises, injection of fiscal capital for purchase of necessary resources is required to incite plans that address the economic demands of communities. For case, â€Å" Ontario Small Town and Rural Development Initiative ( OSTAR ) † had been established to assist the indicated sector in stabilising local economic systems and substructures ( Enid, Bourne & A ; Gertler, 2003 ) . Local organisers have the duty to take the remainder of the citizens towards preparation activities and concern ventures that may likely pull in occupations from suburban countries, and can even undertakings a sustainable position that depends less on provincial authorities in shouldering community betterments, such as local building costs and other plans related to better selling and consumer engagement in sceptered communities. Geographic unavailability. As Canada is non far behind its neighbouring world power states in economic advancement and enlargement, the issue of geographic distance could hold been easy resolved through modern agencies of communicating. The debut of medical specialty in the context of computerized engineerings had been introduced a few old ages back. Through the external supports attached with such technological inventions, picture cyclosis and Internet-based synergistic conversations can be possible. Termed as telemedicine, such scheme covers the distance between wellness suppliers and receivers during the proviso of attention and services ( Hutchinson, Hawes & A ; Williams, 2010 ) . Alternatively of aged patients with chronic conditions going far merely to run into their physicians for scheduled check-ups, this population can use their computing machine units in making so, without the excess disbursal and attempts. Health forces at certain distances can be accessed through practica l medium, from their ain places. Knowledge Deficits. With such reverse in several rural communities, aged people can non be updated with the true nature of their conditions. The deficiency of cognition on how to continue with ageing position can be compounded with low resources and uncoordinated webs in local rural zones to advance wellness consciousness. Through wellness publicity attacks, factual information can be distributed in timely and effectual ways. There are a assortment of ways in executing such ends, such as community consciousness, information thrusts, persuasion in societal policy alteration, go oning preparation and instruction, and active runs which demonstrate better wellness position ( Laverack & A ; Labonte, 2000 ) . Performing most of them, it is rather safe to state that lifestyle alteration, avoiding destructive baccy and intoxicant wonts while keeping better diet and exercising degrees, particularly in cardiovascular diseases in aged can be controlled. Furthermore, medicine regimen can be bett er complied, as this plays a portion in commanding several sorts of bosom diseases, such as high blood pressure ( Halpin, Varela & A ; Martin-Moreno, n.d. ) . These schemes must be systematically drilled in community scenes, concentrating on aged groups who are more vulnerable than the remainder. When there is betterment in wellness behaviours and informational follow-through in ageing population, they have better opportunity at forestalling farther patterned advance of acquired wellness conditions ; merely so can the enforced plans on wellness publicity and disease bar be viewed as partly successful in accomplishing community ends of better wellness through the coaction of different sectors in such schemes.DecisionAll in all, the job in older populations had converged, with inclusions of high prevalence of developing chronic cardiovascular conditions, and societal unfairnesss brought approximately by shacking in rural countries. Sing their distance from big infirmary establishments , this group is at higher hazard of developing shortages in cognition sing their current wellness position, as rural communities seemed to be prone to work force deficits, but in wellness and economic sectors. Furthermore, it seemed that the great distance projected by rural communities seemed to drive big concern ventures, worsening jobs of community sustainability of its citizens. Sing the drawn-out differences between the federal and provincial authorities sing budgetary affairs, jobs in community subdivisions remained dead and unattended for most of the clip. As proposed in the paper, the authorities in Canada plays a critical function, particularly in its capacity to supply resources and sufficient support, in developing the hapless wellness and communal conditions of several rural units. As such, fiscal and political support served stable anchors to induction of plans, from socioeconomic sustainability, set uping telemedicine connexions, and building effectual attacks in welln ess publicity ; all these contribute in their alone facets in hiking the overall position of rural communities. For the ageing population, support in wellness and day-to-day life seemed hearty plenty for some, while others continue to be involved in community engagement, as several seek authorization and independency, peculiarly on pull offing wellness more quickly and efficaciously.

Marketing Assignment Example | Topics and Well Written Essays - 750 words - 1

Marketing - Assignment Example The next format is EPUB which was developed by the â€Å"International Digital Publishing Forum† and is a variant of XML, ZIP and HTML format. Finally is the broadband eBooks which uses the .lrf file extension and are accessed by Sony corporation readers (Jaebi, â€Å"Types of Ebooks†). Ebooks can be regarded as an experience derived by the reader. After several years of development and expectation, eBooks have begun to strengthen its place and formed a central part of information experience for the readers. Most of the users are aware of the eBook concept and said that they are useful and would incorporate eBooks into information experience (White Paper 2). Description of New Product Service industry is making use of new product development to the most and is trying to provide quality service with the new form of products to its customers. For example in the hotel industry most of the hotels have been introducing new products in the form of classier, elegant rooms, sui ts to fit the needs and wants of the customers. In addition most of the hotels have developed their own applications which are made available to iphones and other phones to keep the customer updated about any new offers, schemes and other related items in the hotel. This way the hotels are able to create an experience for the customers and customers seems to stay loyal with the hotels. The airline industry The airline industry uses the pricing strategy as a competitive tool and tends to increase and decrease the price which tends to affect the consumers perception on air travel. While there are consumers who are completely insensitive towards price but other set of consumers pay attention towards change in price and it affect their assessment on travel experience. With dynamic price level as well as structure is decided by the airlines the notion of price perception should be taken as one of the important tool in order to influence the consumer’s perception of booking and pur chasing of tickets. Consumers who are highly exposed to fluctuating price tend to become less sensitive towards change in price. Thus it can be concluded that frequent change in price by airline affect the sensitive consumers of the travel experience on an airline as compared to consumers who are insensitive towards price change. Progressive Group Progressive Group has grown over the years and has become the third largest auto insurance group and has achieved competitive advantage through innovation mainly in its channel of distribution. Progressive has adopted a direct model of distribution channel and directly distributes to the consumers without any intermediaries. The direct channel also helped the insurance company to reduce the cost which is paid to the agents. Thus catering directly to the customer segment has helped it to achieve a competitive advantage and introduce innovate product for the consumers auto vehicles. IMC IMC is a process of communication that entails the crea tion, planning, integration and also implementation of various forms of communication such as promotion, advertisement, publicity, events and others (Shimp 10). IMC is being used by almost every organization and it forms an integral part of promotions and communication. Brands such as Coca Cola, Pepsi, P&G, Yum Brands, BMW, Dell Computers, Intel and other brands have made extensive use of IMC. The use of IMC has proved to be effective for all the brands in communicating the message for

Management Essay Example | Topics and Well Written Essays - 2000 words - 26

Management - Essay Example Bothma (2010) opined that customers are requiring in-depth information on different service segments, price tags and availability of the booking policies. Customers will be able to select proper service as per their need and requirements which will increase rate of satisfaction of the customers. E-commerce is most emerging technology trend which helps hospitality firms in sharing information; create provisions for online segment and collecting feedback. Hotels are able to check the rate of occupancy of their room and other service segments. In the current study, two peer reviewed journals Beldona, Morrison and O’Leary (2008) and Jeong, Oh and Gregoire (2011) and second and third chapters in the book Fuchs, Ricci and Cantoni (2012) are used to outline impacts of the social media and electronic commerce portals. These sources will be helping the researcher in obtaining the insight on the impacts of E-commerce on the customer satisfaction and loyalty of the UK based hospitality segment. Fuchs, Ricci and Cantoni (2012) in their study have used various research strategies. The key information and statistics are collected to emphasise that E-commerce policies are helping the UK hotel industry client satisfaction and devotion. Moreover, the research aimed to outline impacts of the E-commerce policies on the consumer behaviours (Fuchs, Ricci and Cantoni, 2012). In the research, different philosophy, approaches, design, data collection sources and data techniques are used to obtain most relevant facts on impacts of the E-commerce strategy in increasing the rate satisfaction of the hospitality customers like tourists and business travellers. UK based hospitality is selected by Fuchs, Ricci and Cantoni (2012) to cite the statistics regarding the change in the customer arrivals due to the E-commerce policy. While conducting the research Fuchs, Ricci and Cantoni (2012) observed that there are three types

Mate choice & plumage polymorphism in the feral pigeon (Columba livia) Essay

Mate choice & plumage polymorphism in the feral pigeon (Columba livia) - Essay Example Assortative mating is a process where two similar or dissimilar individuals mate where as Disassortative mating involves choosing of a partner for progeny benefits from the range of the parental genotypes. Aim of this paper is to evaluate the association of plumage polymorphism and mate choice in feral pigeons using Chi-square test. In particular, this paper analyzes the plumage colour preference as either dependent or independent in the mating process of the male and female feral pigeons. If the pigeons choose their partner in harmony with plumage colour then it is defined as dependent pairing and if they choose their partner without considering colour then it is independent pairing with respect to plumage colours. The purpose of the study is to understand feral pigeon’s plumage based mating increases the reproductive output and extend their lifespan which are also based on environmental conditions. The colour categories used for this study are melanic, blue-grey and other colours including pale/brown pigeons. â€Å"The other colours noted in feral pigeons are faded, pale, reduced, opal, indigo, milky, pearl eye and more.† (Miller 1997). The research on feral pigeons plumage based mating is carried as described in academic handbook using Chi-square test of independence. Chi-square test of independence tests the association between two definite variables. Colour of males’ plumage and colours of females’ plumage are the variables used in this test. The result (χ2) is then looked up on a Chi-square (χ2) table with a number of degrees of freedom (df). â€Å"We determine df for the Test of Independence by the formula df = (r-1)(c-1), where r = the number of rows and c = the number of columns.† (Yount 2006, p.6). â€Å"Chi-squared distribution table.† (The chi-squared distribution table, n.d.). ‘Expected Value’ Calculation: Using the ratios (relative frequencies) of three colour morphs in observed population, the expected values

Retail Sales Essay Example | Topics and Well Written Essays - 500 words

Retail Sales - Essay Example For the tobacco industry, Producer Price Index identifies the total cost incurred in the production of materials or certainly and most commonly called the "output prices". Is considered as an individual's own total earning from salaries, wages, commissions and investments. It is equal to the total and actual value of income received by, or on behalf of, all the residents of a particular area. Gross Domestic Product In a given year, total consumer investments of all goods and services in the entire country are reported and government spending, value of exports minus the value of imports. It measures the output of goods and services produced by labor and property. It is released at 8:30 am EST on the last day of each quarter. Each report is viewed before the final figure is settled upon the "advance report". Inflation rate refers falling back of the dollar when the buying power has gone down. Inflation is mostly affected by the consumer prices of goods which have towered over the actual buying power of people creating an imbalance. For ex: When consumer price index are high owed to diminished supply naturally prices for the specific item shoots up, yet the buying power of the dollar remains the same. When a person desires to work at a prevailing rate acceptable to him yet he still couldn't

Negotiations - hypothetical analysis Essay Example | Topics and Well Written Essays - 1000 words

Negotiations - hypothetical analysis - Essay Example It is back-and-forth communication designed to reach an agreement when you and the other side have some interests that are shared and others that are opposed.† Since there are two or more parties to a negotiation, the common belief is that one must win and the other has to lose. In this internet age, impacted by materialistic civilization, this approach will not hold good. The settlement arrived through good negotiations leads to a win-win situation, where all are winners. The author has articulated a simple and straightforward five-step system that covers the important aspect of negotiations and explains how to go about it in the practical world. The five concepts of negotiations chartered by Roger Fisher that I will put into practice to resolve the issue related to the three girl students (swimmers) are: 1. Don’t bargain over positions They call me "spineless" "heartless" "incompetent" and "lazy" in the third meeting. They also say "We've heard about you. We know that you got this job because two other school districts fired you for incompetence." I am not interested in contesting their claims. When an individual is angry, one says so many things which one actually doesn’t mean! By their verbal slangs, no damage is done to my approach and it is unlikely to change my working style. Try to understand the meanings of the words of their outburst. They have no connectivity. I will not argue with them on the issue for the present. Every argument has a counter argument, but that will not lead to solution. That two other school districts fired me for my incompetence is an incorrect statement. That they fired me is a fact; but that was due to differences as for my conciliatory approach to certain issues related to the students. That the management of the school where I am at present working is aware of the facts related to the cases, and yet they have appointed me as the Principal. They must be having their own reasons for having engaged me. My per spective of running the school administration meets with their approval. I do not believe in giving instant, harsh punishments to the students. I am supposed to look after an academic institution, not a military establishment, to take summary decisions. 2. Separate the people from the problem I would advise the parents of the bullied girl, to keep a low profile for the time being, in the overall interest of all concerned. This issue is going to be resolved, but not on their drastic terms. Expulsion is a serious step that leaves highly unpleasant consequences. It affects the future of the children, damages their psychology, and they may find it difficult to face the societal reactions. Expulsions are often challenged in the court of law, and an academic institution would like to avoid legal hassles, as far as possible. I love my student; she is like my daughter, as much as you love your daughter. Expulsion is the permanent black spot in the academic career of a student and it must be avoided at all costs. 3. Focus on interests, not positions My interest, as the Principal of the school, is to maintain the overall cordial atmosphere in the school, not the interest of just 2-3 students. I now propose to invite to the school the parents of the two students, who allegedly bullied the daughter of the parents who are the complainants. Bullying is a common trend amongst the students though, and in the present case jealousy, that the bullied girl is a superior swimmer is the root cause of the problem. I will also request the college swimming coach to counsel them individually and collectively, and if the feud is not ended immediately, their swimming career may be at stake and they will be removed from the college swimming team. So, along with the reputation of the college, their

Critically evaluate John Lewis Partniership as an example of conscious Essay - 1

Critically evaluate John Lewis Partniership as an example of conscious capitalism - Essay Example The company has a great distinction of being the high-street website in United Kingdom. The image of the company is upmarket, and it helps in appealing to both the middle and upper class shoppers. Recently, the company has broadened its marketing strategy towards all types of buyers in the market. This has been done through the introduction of the value range to the John Lewis stores and essential to Waitrose supermarkets, and ultimately the expansion of the whole business. The model upon which John Lewis Partnership has been able to develop success, provides the most valuable array of information, where people may draw as they seek to develop alternative businesses anchored to the principles of social economy. John Lewis’ legal form has been used to distinguish it from other businesses. Firstly, John Lewis partnership has a constitution guiding the operational processes. The shareholders profits do not dictate, but it based on a series of its principles. On this case, the members’ happiness is considered the supreme purposes of the partnership. Such happiness relies on the workers having a satisfying job in a successful business (Gomm 2004, p.6). John Lewis partnership employs the principles of conscious capitalism to run the organization. The employees and not an individual own the company. The paper will expound briefly on the background of John Lewis partnership and conscious capitalism. It will also evaluate both John Lewis and Conscious capitalism principles and their applicability. Finally, it will also look into how the partnership uses the principles of capitalism to run. John Lewis became a first legal entity in the year 1929 after the creation of the initial trust settlement. All of the company’s profits were available for distribution among the partners of the company, which are the employees. The founder of the John Lewis partnership, Spedan Lewis, had to sacrifice his personal ownership in order to fulfill his underlying dream

Psychology Revision Notes Essay Example for Free

Psychology Revision Notes Essay Participants were divided into four groups which were acoustically similar, acoustically dissimilar, semantically similar and semantically dissimilar. Participants were presented with the list a total of 4 times and each time was interrupted to try to prevent rehearsing. They were then presented with a 20-minute interval task and afterwards were asked to recall their list. Semantically dissimilar words were recalled the most telling us that encoding in LTM is semantic. Summary of study on capacity of STM and LTM  Summary of study on duration of STM  Peterson Peterson-  Showed PPs a list of nonsense trigrams and asked them to count back from 400 in 3 second intervals for a duration ranging from 3 to 18 seconds. Found that duration of STM was 18-30 seconds maximum.  Summary of study on duration of LTM  Bahrick-  400 participants aged between 17 and 74 were tested using different methods including free-recall tests, photo-recognition test, name recognition tests and photo-name matching test. PPs performed less well on free recall tests (30% after 48 years) but were much better in the photo-name test (90% after 60 years). Models of memory  Description of the multi-store model of memory, plus evaluation inc. research  Atkinson Shiffrin-  Multi-Store Model which consists of three parts sensory, short term and long term stores. Rehearsal is required in order for information to move across stores and retrieval is needed to access the information. If information is not rehearsed it will decay.  Description of the working memory model, plus evaluation inc. research Baddeley Hitch-  Working Memory Model which consists of three parts central executive, phonological loop (store and articulatory control system) and the central executive. Memory in the real world  Knowledge of what Eye Witness Testimony (EWT) is-  The evidence provided in court by a person who witnessed a crime, with a view to identifying the perpetrator of the crime. The accuracy of eyewitness recall may be affected during initial encoding, subsequent storage and eventual retrieval.  Loftus Palmers (1974) study on EWT-  Reconstruction of an Automobile Disaster. 9 student PPs per 5 conditions (bumped, contacted, hit, smashed and collided). All watched a video then asked to estimate speed. Smashed the highest (40.8mph) and contacted the lowest (31.8mph). PPs in second part of experiment then asked a leading question about broken glass. 16/50 of the smashed condition PPs said yes in comparison to 7/50 in the hit condition. Knowledge of the factors which affect the accuracy of EWT  anxiety-  Christianson and Hubinette (1993)  Anxiety and EWT real incidents involving high levels of stress lead to more accurate, detailed and long lasting memories.  Deffenbucher (2004)  Carried out a meta-analysis of 18 studies, looking at the effects if heightened anxiety on accuracy of EWR. It was clear that there was considerable support for the hypothesis that high levels of stress negatively impacted on the accuracy of EWM. Age-  Parker and Carranza (1989)  Compared the ability of primary school children and college students to correctly identify a target individual following a slide sequence of a mock crime. In the photo identification task, child witnesses has higher rate of choosing somebody than adults witnesses, although they were also more likely to make errors of identification than college students.  Weapon focus effect-  Loftus(1987)  In violent crimes, arousal may focus attention on central details e.g. a weapon. Loftus et al identified weapons focus effect. 2 conditions, one involving weapon the other not. Condition 1 (less violent) people was 49% accurate in identifying man. Condition 2 (more violent) people were 33% accurate. Suggests weapon may have distracted them.

Effects of Interprofessional Working on Service Users

Effects of Interprofessional Working on Service Users Grace N Gaisey Enhancing Health and Social Care through Interprofessional Education Beresford and Carr (2012) identified a service user as an individual who essentially receives an impeccable and person- centred care from a healthcare professional or service. Thus, using appropriate and evidence-based literatures, this essay will critically analyse and discuss how service users’ experiences are influenced through Interprofessional working. An introduction to what Interprofessional working is will be defined with brief discussion of the need for Interprofessional working. The essay will also have a critical discussion of two key points on how service users’ experiences are influenced through Interprofessional working. The key points consist of; more understanding of team, team roles and personality types-more positive experience for service users. Increased knowledge of other professional roles- ability to relate them to own role- understand of gaps and overlaps in service provision-increased ability to relate across professional boundaries. The essay will then conclude by looking at how Interprofessional working is essential in the delivery of service users’ outcome. As explained by Day (2013), Interprofessional working occurs when healthcare professionals from diverse disciplines work together to identify needs, solve problems and make joint decisions on how best to provide an integrated care for the benefits of service users. As a result in making a difference, the Department of Health (DH) (2015) suggested that effective care is the product of Interprofessional working. This is because professionals working in collaboration give care which is designed to meet the needs of service users. This concept was further endorsed with the publication of The NHS Plan in the year 2000 (DH, 2015). The purpose of the plan was to create a service designed around service user needs, encouraging healthcare professionals to work together to meet the needs of service users, as lack of Interprofessional working can cause harm to service users. For instance, several researchers have shown that failure to collaborate and failure of communication between different h ealthcare professionals contributed to the death of Victoria Climbie (Royal College of Nursing (RCN), 2015). This highlights how Interprofessional working is essential and massively influences service users’ experience. Coherently, government policies emphasises the need for effective Interprofessional working to provide optimal and safe service user care. Thus, as published in 2010, the World Health Organisation (WHO) recognised that, Interprofessional working is an essential component in the satisfactory of service delivery as it enables the delivery of excellent care to service users. As a result, a key point to consider about the influence of service users experience through Interprofessional working is; it enables more understanding of teams, team roles and personality types which provides more positive experience for service users. This is for the reason that every professional have their own roles, skills and responsibilities that formulates efficient practice in curing, managing or treating specific ailments (Brumfitt Baxter, 2011). This also allows healthcare professionals to identify a distinctive difference in, and to understand the roles and contributions of other healthcare professiona ls (MacDonald, 2011). Therefore, this influences service users experience as it is suggested that it contributes to patient safety and enhances the understanding of professionals’ roles (Vincent, 2012). Because these professionals working together will have the ability to collaborate effectively, and understand each other team roles to provide effective care for a service user. A study by (Jones, 2011) states that when professionals from various disciplines collaborates, it facilitates better service user outcomes as they work as a group, and utilise individual skills and roles to generate an understanding and make decisions to reach the highest service user care standards. However, RCN (2014) proposed that if healthcare professionals do not work together and understand each other’s professional roles, it can compromise service users’ experience. This is because they need to manage the relationship with each professional and understand their roles in order not to compromise any clinical decision making (RCN, 2014). This was further concurred in a study by Zwarenstein, Goldman Reeves (2011) proposing that Interprofessional working involves issues such as, lack of understanding of other professional roles and responsibilities that arises due to different healthcare professionals working together which can have adverse harm on service users. Thu s, it is thought that understanding of roles within the healthcare professionals encourages team approach to service user needs where information and knowledge is shared to facilitate improved decision making regarding service user care (RCN, 2015). Consequently, upon understanding each professional roles and working together, it enables them to provide a plan of care for the service user. This therefore influences services users experience as the care given will be individualised for their needs. A typical example would be an elderly care patient with diabetes who develops a pulmonary embolism while on the ward. The healthcare professionals that will care for this service user will be more aware and able to collaborate to provide a plan and develop their workforce to increase the safety of the service user. Thus, there will be collaboration between an endocrinologist, a respiratory physician, cardiologist, a diabetic nurse and a general nurse who will work together and understand each professional’s role to coordinate care to this service user as they all have different roles that will help in the service users’ recovery. In addition, a study by Kenny (2013) disputed that Interprofessional working can be very challenging and not an easy thought for healthcare professionals to adopt. The author disputed that Interprofessional working is not being delivered to service users’ effectively due to healthcare professionals misunderstanding the policies and research regarding Interprofessional working. However, plans for improvement were recognized within the NHS Plan regarding effective Interprofessional working which was utilised to meet these challenges (DH, 2015). The NHS Plan for Interprofessional working recommended that healthcare professionals should collaborate effectively, understands each other’s roles, and communicate collaboratively to deliver a gold standard care to service users (DH, 2015). Hence, providing this plan was used in shaping the way in which Interprofessional working is viewed and adopted today by healthcare professionals (DH, 2014). The second key point to consider on how Interprofessional working influences service users’ experience is; it increases knowledge of other professional roles, making it possible for individual professionals to relate them to their own role, and understanding of overlap in service provision, which influences service users’ experience. This is because it helps in gaining experience on how other healthcare professionals work, and leads to an enhancement of knowledge required to collaborate with other healthcare professionals in providing effective healthcare to service users (MacDonald, et al., 2011). For instance, this influences service user experience because upon healthcare professionals increasing their knowledge of other professional role creates the maintenance of professional boundaries. Though, a study by Nancarrow (2011) looked at the impact of care delivery on healthcare professional role boundaries. It was established that professionals of the Interprofessional team were not threatened by role overlap and that role overlap was usually undertaken. It was further suggested that this role overlap can have an effect on service delivery (Nancarrow, 2011). However, another study by Jones (2011) disputed on this belief. The author argued that this is why Interprofessional education and Interprofessional working was introduced to increase the knowledge of healthcare professionals, and for them to understand each other’s role and not carrying out tasks of other professionals to prevent role overlap. As a result, this influences service users experience as healthcare professionals working together will respect each other and will not overstep their professional role amongst them (Nursing and Midwifery Council (NMC), 2013). It also enables a healthcare provider to know when service users’ need referrals, and the right professional to be referred to. A study by MacDonald, et al., (2011) points out that there is no way an individual professional can deal with all determinants of service users’ health. It has to be a group of professionals with different knowledge base, different experiences with different roles and willing to learn from each other. As such, this creates the provision for healthcare professionals to be able to participate in shared team experience, which therefore enhances individual knowledge and the ability to relate them to their own role which consequently influences service users’ experience. An example will be a service user with Parkinsonà ¢â‚¬â„¢s disease who is admitted on the ward due to a fall at home. This service user will be referred to a Parkinson’s specialist nurse, occupational and physiotherapist and a doctor to work towards on how best these service users’ needs will be met as an individual service provider cannot provide the care this service user needs on his/her own. Conversely, research shows that this outcome is not always the case as healthcare professionals may be unclear not only about other professional roles, but also about their own role. Hence, an evidenced-based research by (Lowes Hulatt, 2013) also shows that Interprofessional education was introduced in undergraduate nursing and other healthcare students to facilitate them gain insights into different healthcare professional roles, practice of collaborating team members, as well as the ability to relate to their own role. This influences service users’ experiences as these professionals working together are increasing their knowledge of other professional role in a directive way, putting service user at the heart of care and working towards their improvements. Today’s service users have complex health needs and require more than one healthcare professional to address issues regarding their health needs. Thus, professionals from various disciplines working together and understanding each other roles can best communicate and collaborate together to address these complex needs to maintain service users health and improve their health outcomes while combining resources (Bridges, Davidson Tomkowiak, 2011). This essay has highlighted the need for Interprofessional working and how it massively influences service users’ experience. Upon writing the essay, it has increased my knowledge of the different professional roles within the healthcare profession and the value of these roles in relation to service users’ management. It has also enabled me to understand my own professional identity. Hence, as a soon to be nurse, this will be applicable to my own professional practice to ensure service users’ needs are met holistically. References Beresford, P., Carr, S. (2012). Social care, service users and user involvement. London: Jessica Kingsley Publishers. Bridges, D. R., Davidson, R., Tomkowiak, J. (2011). Interprofessional collaboration: three best practice models of Interprofessional education. Journal of Interprofessional care. 17(6), 342-400. Brumfitt, M. S., Baxter, S. K. (2011). Professional differences in Interprofessional working. British journal of nursing, 22(3), 239-251. Day, J. (2013). Interprofessional working: An essential guide for health and social care professionals. Cheltenham: Nelson Thornes. Jones, I. F. (2011). The theory of boundaries: impact on Interprofessional working. Journal of Interprofessional care, 21(3), 355-357. Kenny, G. (2013). Interprofessional working: opportunities and challenges. Nursing standards. 17(6), 33-35. Lowes, L., Hulatt, I. (2013). Involving service users in health and social care research. Oxfordshire: Digital printing. MacDonald, B.M., Bally, M. J., Ferguson, L. M., Murray, L., Fowler, K. et al. (2011). Knowledge of the professional role of others: A key Interprofessional competency. Nurse education in practice, 10(4), 238-242. Nursing and Midwifery Council. (2013). Maintaining Boundaries. London: NMC. Retrieved February, 22, 2015, from http://www.nmc-uk.org/Nurses-and-midwives/Regulation-in-practice/Regulation-in-Practice-Topics/Maintaining-Boundaries-/ Royal College of Nursing. (2014). Safeguarding the young. London: RCN. Retrieved February, 18, 2015, from http://rcnpublishing.com/doi/pdfplus/10.7748/paed2003.12.15.10.24.c827 Royal College of Nursing. (2014). The impact and effectiveness on inter-professional education in primary care: an RCN literature review. London: RCN. Retrieve February, 21, 2015, from https://www.rcn.org.uk/__data/assets/pdf_file/0004/78718/003091.pdf. United Kingdom: Department of Health (2015). Delivering high quality, effective, compassionate care: Developing the right people with the right skills and right values. London: DH United Kingdom: Department of Health (2015). The NHS Plan: a plan for investment, a plan for reform. London: DH. Vincent, C. (2012). Patient Safety. 2nd (ed.). Oxford: Wiley-Blackwell. World Health Organisation. (2010). Framework for action in Interprofessional education and collaborative practice. Geneva: WHO. Zwarenstein, M., Goldman, C., Reeves, S. (2011). Interprofessional collaboration: effects of practice-based interventions on professional practice and healthcare outcomes. British journal of nursing, 33(4), 159-170.